I am now part of an Author’s Marketing Secret Supporting Society, which has been very kindly set up by Claire Trévien . I hope that my membership will enable me to understand the difference between endless boasting and effective marketing. It seems to me that some people share every minor triumph as if they had just written Kashmir. A neat sandwich is capable of attracting more than a hundred likes and Marco Tardelli-esque celebrations. Talking of which, have a look at him celebrating his goal in the 1982 World Cup final. It’s a wonderful few seconds that will be replayed forever. True immortality, the antithesis of that sandwich on facebook.
Let me know of any other euphoric displays of emotion in the immediate aftermath of success. Preferably there’ll be a YouTube clip involved, but it could be a written account of the pleasure you felt at writing a limerick at 2 in the morning. Or a description of a brilliant goal you scored at your local park or a table tennis shot on holiday.